ORM is the process of monitoring and influencing what is said about an organization, company, individual, or another entity online. It involves developing strategies to improve the reputation and public perception of an entity through the use of digital tools and strategies. ORM enables entities to engage in proactive tactics to better manage their online presence. By monitoring and responding to online content, ORM helps entities to shape public opinion and to ensure they are seen in a positive light.
Online reputation management agency and consultants in Fresno (California)
The Internet is the place where news and information are spread without limit or control. The inappropriate use of this medium can compromise the credibility and solvency of a person or an institution. In our online reputation management agency we monitor, protect, improve and manage personal or business reputation on the Internet, as well as position content prominently in search engines.
Our experience covers more than one hundred very sensitive cases, in more than 20 countries, both of public figures affected by the media, politicians, bankers or businessmen affected in their personal image, or brands punished by commercial crises or by customer feedback, achieving very positive results for those affected.
Utilizing the latest strategies and technology, we handle any situation that affects digital reputation in search engines like Google. Our primary focus is to remove unwanted results from articles, images, and videos in highly visible parts of the web, safeguarding the reputation of governments, firms, brands, and people.
We offer our extensive experience to individuals and companies in Fresno (California)
At our online reputation management agency, we monitor, measure and analyze the content and opinions in major search engines and digital media on the internet. Our goal is to protect and manage the reputation of corporate, institutional and personal brands. We provide a constant protection service that intercepts and deals with any negative content on the web, through our own advanced technology and a highly-skilled team for data management and interpretation. We are one of the few companies in Latin America with more than 20 years of proven experience in digital and online reputation management for individuals and organizations, both in search engines and social networks.
The results obtained in the Google search engine can be dramatic for a brand, legal or natural person, because if the results are negative, they are very difficult to eradicate. Negative results cause a very high CTR (number of clicks obtained by a link with respect to its number of impressions in the search results) which significantly damages the credibility and reputation of the affected persons or brands. Therefore, it is very important to protect, take care and shield the brand before these negative contents can affect us.
If negative results already exist, advanced strategies and methodologies can be employed to move them to more internal Google pages, thus avoiding negative impacts on the Google interface of the country (e.g., google.co.uk, google.fr or google.es) as well as other countries or on a global level (google.com).